Innovative Eye Care is an independently owned optometry practice in Kalamazoo, MI. Our staff prides itself on providing personal eye care with compassion.

At Innovative Eye Care, it is our mission to provide personal high-quality
primary and specialty eye care to adults and children in a comfortable setting.


Alexandra Copeland, OD, FAAO

Optometrist & Owner

Dr. Copeland completed her Bachelors of Science in Biology at Boston College graduating cum laude. She received her Doctor of Optometry (OD) from the Illinois College of Optometry graduating magna cum laude. Dr. Copeland completed a low vision rehabilitation residency at Salus University in Philadelphia and received her fellowship (FAAO) from the American Academy of Optometry. She is an active member of the American Academy of Optometry, American Optometric Association, Michigan Optometric Association, and board member of the Southwest Michigan Optometric Society.

Dr. Copeland has experience working in hospital, teaching, and private office environments, though her true passion lies in private practice. This setting allows her to get to know her patients personally and meet their individual eye care needs. She provides comprehensive eye care to adults and kids which includes prescribing glasses and contacts and monitoring conditions such as dry eye and diabetes. Dr. Copeland also provides low vision rehabilitation services to patients with permanent vision loss and is qualified to fit a bioptic telescope for driving. Dr. Copeland enjoys engaging and volunteering in the community. She is a member of the Junior League of Kalamazoo and board member of the Texas Township DDA and has participated in several local and international optometric service trips. 

Dr. Copeland lives in Kalamazoo with her husband, daughter, and son.  When not seeing patients, she enjoys spending time with her family, downhill skiing and reading.

Opticians & Support Staff


Jamie Verity

Optical Manager & Lead Optician

Jamie is a Michigan native.  She grew up in Jackson and has lived in Kalamazoo for over 16 years. 

Jamie is our optical manager. Her duties include helping patients select frames and lenses, tracking orders, edging lenses in our in-office lab, and adjusting frames to ensure they fit just right.  Jamie truly loves working as an optician. She enjoys listening to each patient’s visual needs to recommend the best lens technology and helping select the perfect frame.  She credits a lot of her ability to find the right glasses for the proper face shape to her cosmetology background. Jamie has held a cosmetology license since 1995 and been an optician since 2009.  She makes sure to keep up to date with optical trends by completing weekly trainings. 

Jamie lives in Kalamazoo with her family. When not at work, Jamie likes to spend time with family, bike, walk, relax at the beach, and vacation.


Our Optometry Services

Dry Eye Evaluation

There are many symptoms of dry eye such as eye redness and irritation. Dr. Copeland works with each patient to develop a personal dry eye relief plan. To better serve our patients, we are excited to offer TearCare®, a new, highly effective MGD / dry eye disease treatment system.


Eye Exams

A comprehensive eye exam is essential for good vision and ocular health. Dr. Copeland provides pediatric eye exams, comprehensive eye exams, diabetic eye exams, and more.

Phoropter - Innovative Eye Care Kzoo

Low Vision Services

Low vision can cause problems with reading and everyday tasks.  Dr. Copeland provides low vision services to address patient issues like these and others. 

Myopia Management

Myopia is on the rise in children. Dr. Copeland provides custom myopia management to slow myopia progression in pediatric patients.

kids eye exam

Specialty Contact Lenses

If you have trouble with standard soft disposable contacts, Dr. Copeland can find your perfect fit with specialty contact lenses. 

contact lenses at Innovative

Some of our other optometry services include:

  • Cataract Evaluation and Management
  • Emergency Eye Care
  • Eyewear Styling
  • Keratoconus Contact Lens Fitting
  • LASIK Consultation
  • Ocular Imaging


Vision Source is North America’s premier network of private practice optometrists.  Vision Source optometrists focus on delivering the highest quality and most innovative eye care and eyewear.  Innovative Eye Care remains entirely independent and is able to offer the services and products we believe are best for each patient.  We are proud to be an active member of the nation’s largest network of private practice optometrists.


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